The digital marketing industry right now is filled with information on the shift in how consumers are shopping as we continue to move through the pandemic
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Google is constantly making changes to its search engine algorithms, and figuring out how to navigate those changes is what keeps those in the SEO field constantly on their toes.
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With its recent January 2020 Core Update, Google caused some shifts in the search world. While most of these changes affect larger brands and websites with larger traffic, it does have a trickle down effect to smaller businesses as well.
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With the new year right around the corner, us entrepreneurs start turning our attention to new goals and more growth, and the tools we need to get there
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Depending on who you follow, you may hear conflicting opinions on the importance of social media backlinks and how it plays into SEO. Some marketers believe it has no impact, and other’s believe it is imperative to an SEO strategy. So, where do I stand in all of this? I’d say, decidedly in the middle. Let me explain.
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There is a TON of misinformation out there about digital marketing in general, and SEO in particular. Because Search Engine Optimization is something that a lot of people don't understand (or choose not), are overwhelmed by, or can't keep up with, it's often something that is easily misrepresented by "experts".
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Ok, so maybe this isn’t me interviewing Neil Patel… although, can you image how cool that would be!? What I’m sharing with you today is an interview Neil gave where he answered one of probably the most asked/most elusive question, “How can I get my website to rank on the first page of Google”.
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