The "Why" Behind Hub Digital
What is your ‘WHY’? What is your reason, goal(s), or impetus that gets you out of bed in the morning? Your ‘WHY’ might be raising a happy healthy family, getting a degree, making a million bucks...
Here at Hub Digital Marketing, our‘WHY’ is all about helping businesses grow through digital marketing and customized growth strategies. Our ‘WHY’ fuels our quest for learning and growing. Can’t stop, won’t stop! We read, watch videos, attend webinars and online classes, and go to presentations and workshops with an almost obsessive dedication. We practice new ideas and platforms out on ourselves, and our own business, ALL the time. We truly enjoy meeting with people and hearing their stories. We are always interested in learning about client’s businesses and we revel in identifying their strengths and weaknesses, their growth stories and pain points then we love working with them to identify, build, and execute growth strategies specific to each and every one of them. We really love what we do and do what we love!
Now you know what our ‘WHY’ is, so what about the HOW and WHAT?
Marketing…what is marketing really? As defined by Miriam Webster:
Full Definition of marketing
- 1a : the act or process of selling or purchasing in a market b : the process or technique of promoting, selling, and distributing a product or service
- 2: an aggregate of functions involved in moving goods from producer to consumer
Then there’s Digital Marketing, which really is the skeletal structure and/or foundation of everything we do – from the design and development of a website, content marketing, email marketing, social media marketing and all that goes into search engine optimization – that is ‘WHAT’ we do! Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Wikipedia’s full definition.
Content is king…you’ve heard that, right? Well, it’s true. Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. But let’s think of content as content marketing… Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
And, of course SEO (search engine optimization) is at the heart of it ALL. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
A list of WHAT we do…
- SEO Strategy and Execution
- Website Design
- Social Media Marketing and Management
- Blogging and Copywriting
- Grassroots Marketing Strategy and Execution
- Email Marketing - List Development and Template Building
- Paid Search
- Display Ad Purchase and Design
- Graphic Design